THE NEED FOR LINKED BY LOVE
BLACK OR AFRICAN AMERICANS have a prevalence of chronic kidney disease that is 25% higher than White Americans, and they are 10 times more likely to develop hypertension-related kidney failure and almost 4 times more likely to develop kidney failure. COVID-19 has further exposed the significant healthcare disparities that exist within this population.
MNITF has developed a comprehensive digital series about kidney transplantation and living donation that targets the needs of Black patients and families facing end-stage renal disease (ESRD). As with the Fixing Paco series, Linked by Love presents transplant and living donation information by combining education and entertainment (edutainment) to create a fictional story incorporating drama and comedy.
The project is unique because scientific research has been used to help create the main characters and storyline by addressing the common barriers preventing Black or African Americans from accessing and utilizing transplantation as a treatment option.
Linked by Love also highlights living donor kidney chains to help patients, family members, and friends learn more about living donation. In addition, the series helps educate viewers about kidney disease, kidney failure, and prevention.